Who are you serving with your work? How do their lives improve when they choose your products or services?.What are you passionate about, and how does your organization embody that passion?.To clarify your brand, take time to reflect on the following: You’ll better engage employees, prospects, and customers by starting with “why” - in other words, by sharing your company’s mission and purpose. We’re also inclined to forget information that’s boring, unclear, or both. That’s why we tend to discard anything that doesn’t help us solve a problem or make our lives better. The human brain is wired to find ways to survive and thrive. But that answer isn’t necessarily interesting to their listeners, nor does it explain why they do what they do.

Many people respond to the question “What do you do?” with their profession: lawyer, electrician, shop owner, and so on. What’s the purpose (or the “why”) of my business? You can clarify your brand (and grow your business) by asking yourself four key questions.ġ. This can lead to more interested prospects, more happy customers, and more sales. Better yet, when you clearly and consistently share how your business helps people, you’ll empower others to champion your brand. But when you clarify your brand - in other words, to get clear about your “why” - employees and customers will understand your company’s purpose. If your mission and communications aren’t clear, your customers will conserve calories and move on to a competitor whose message is easier to digest. While our brains are wired to tune out anything we find irrelevant or confusing, the messages (and the brands) we remember are the clear, concise, helpful ones. We see and hear thousands of marketing messages every day from different brands. If you asked an employee, a customer, and a community member to share what they think your brand’s purpose is, would they all say the same thing? Could they clearly state what you do, why you do it, and how you help others?

Just to clarify for your understanding